Motleys Wins Multiple Awards in NAA 2015 Marketing Competition
The National Auctioneers Association/USA TODAY Marketing Competition Awards Reception in Addison, Texas, took place July 14-18 as part of the 66th International Auctioneers Conference and Show. Motleys Asset Disposition Group took home (3) first place and (2) runner-up awards for their efforts in marketing the Richmond Auto Auction, Motleys Real Estate Division (Sperry Van Ness®/Motleys) and corporate branding.
Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. This year’s contest highlighted coast-to-coast, top-level marketing efforts as winners from 18 states and South Africa emerged. The competition featured 56 categories in seven divisions: Postcards, Brochures & Catalogs, Newspaper/Magazine Print Ads, Public Relations & Marketing, Digital & Social Media, Photography and Auction Marketing Campaign of the Year. 120 first and second place awards were chosen out of more than 3,000 entries submitted.
The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, public relations and graphic design. Judging criteria included considerations such as creativity, effectiveness, clarity and visual appeal.